NetElixir Specializes in Pay-Per-Click Advertising Management
NetElixir is the only full service search campaign management provider focused specifically on PPC search advertising. Unlike organic search marketing, where rankings rise and fall at the whim of ever-changing search engine algorithms, PPC provides a controllable, predictable way to provide profitable returns on your marketing dollars if you know how to tame the beast. NetElixir is the industry expert on PPC offering a greater focus and depth of experience that translates into higher ROAS for our customers. In addition to an unparalleled level of expertise in the PPC market, NetElixir boasts of:

• Industry-leading technology
We have leveraged our PPC expertise into proven technology that drives incredibly successful PPC campaigns. At the core of our technology is our proprietary portfolio optimization software, powered by efficient algorithms that we are continually refining and enhancing to meet the ever-changing requirements of this dynamic marketplace. Other search management companies who rely on off-the-shelf bid management software, may not have true know-how and depth of experience to deal with more sophisticated needs, unusual situations, or continually changing marketplace requirements. But at NetElixir, we have the in-house expertise to innovate, create and make effective use of the best tools and technology in the industry. This includes tools that enable efficient bid management, keyword analysis, ad copy testing, click fraud protection, landing page testing, and post-click analysis giving our customers a sustained edge over their competitors.

• Vertical expertise
NetElixirs vertical industry expertise helps differentiate our customers in intensely competitive markets. Our clients benefit from our unique industry-specific tools including keyword databases, historical PPC trend data, and competitive information as well as from the deep knowledge of our focused industry analysts.

• Proactive click fraud protection
In July 2006, the Financial Times reported that online advertisers paid over $800M last year for fraudulent clicks, or nearly 15% of all clicks billed to advertisers. NetElixir's unique, proactive click fraud protection system guards against potential losses as they occur, providing our customers with peace-of-mind and security for their marketing efforts. We are uniquely able to protect against many types of click fraud, not just simple single-IP-address attacks.

• Flawless execution
All the tools and expertise in the world are useless without the savvy and experience to optimally execute campaigns and deliver results. We know how to juggle the hundreds of variables involved, to focus in on the key areas that will strengthen a campaign at any given moment. We know how to analyze and interpret performance data to identify the weaknesses and eliminate them effectively. And our team works 24 hours a day, 7 days a week, to ensure each campaign is performing at its best, day in and day out. Our results speak for themselves.