1st Annual E-tailer PPC Stress Study
PPC campaign management can be very stressful. It’s
a fast-paced, dynamic, highly complex arena, where escalating
competitiveness and costs can lead to uneven or diminishing
returns, and, in turn, trigger rising stress levels among
search engine marketers. To make matters worse, PPC campaign
management—a job that requires a 24x7 focus—is
usually only one of many responsibilities tasked to an overworked
webmaster or marketing team.
Many online businesses rely on PPC marketing for large
percentage of their new customer business. They can’t
afford to ignore it, or to run a sub-par campaign. Yet
finding the time, the right resources, and the right tools
is difficult—often overwhelming—causing companies
to shy away from this tremendous source of qualified leads.
At NetElixir we know first hand how stressful the PPC
advertising experience can become. Our company was founded
with the idea that PPC advertising shouldn’t be
so complex, so stressful. We’re focused on making
things as easy and as profitable as possible for online
advertisers. And we’d like to know how we can continue
to make things better, by understanding the areas of campaign
management that you feel should be made a lot easier.
To understand how merchants manage pay-per-click (PPC) marketing as well as the results attained from these initiatives, NetElixir, Inc., in conjunction with the e-tailing group , Inc. queried approximately 100 eCommerce executives in November '06 for their 1 st Annual E-tailer PPC Stress Study. |
